Crafting an engaging holiday campaign for Visa Cyprus, aimed at encouraging Cypriots to use their Visa cards more frequently, was a big challenge. At the heart of this promotion was a grand prize with a sustainability angle: an all-electric Volkswagen ID.4!
The contest invited the public to make daily Visa transactions, photograph their receipts, and upload them to the special contest page by December 31st for a chance to win the grand prize.
Not an easy task!
But our successful 360 campaign positioned Visa as the top choice for holiday shopping, while seamlessly integrating Visa’s green initiatives. At the heart of the messaging was a localized, playful TV commercial that delivered a relatable call to action, inspiring behavior change and encouraging frequent Visa use throughout the festive season. Our strategic OOH, radio, and mall activations, including promoters in key traffic areas, amplified the campaign's reach to holiday shoppers.
To sum up, every transaction with Visa brought Cypriots closer to the big prize—and brought us closer to success!
The campaign closed with over 80k submissions from over 20k participants!
