This Easter, Innovation Leo Burnett and Fairy brought sustainability into focus at Alphamega Supermarkets with the “Cooking Up Sustainability” activation. Designed to showcase Fairy’s powerful yet eco-conscious cleaning solutions, we transformed Alphamega’s kitchen space into a vibrant Fairy Cooking Station, blending culinary inspiration with sustainable living over four engaging days.
Together with renowned influencer chefs, we crafted a memorable experience for shoppers, where inventive recipes made from Easter leftovers demonstrated practical ways to reduce waste while highlighting the impressive cleaning power of Fairy Max Power and Platinum Plus, even in cold water. Our aim was to show that eco-friendly choices don’t compromise performance.
The in-store experience was brought to life by our promoters, who connected directly with shoppers through interactive product demos and helpful answers to product questions. A special promotion gave customers a chance to win a brand-new dishwasher with two Fairy purchases, making the activation both engaging and rewarding.
To amplify the campaign’s reach, we partnered with influencers who shared the activation across social media, bringing Fairy’s message of waste reduction and efficiency to a broader audience. This Easter activation not only spotlighted Fairy’s role in tackling post-holiday cleanup but also reinforced its status as an essential kitchen ally for sustainable, effective cleaning. At Innovation Leo Burnett, we’re proud to partner with Fairy in delivering solutions that truly resonate with today’s environmentally aware consumers.
