The Cyprus Pride 2024 campaign was a collaborative effort with Accept, united by our shared values of equality and inclusion for the LGBTQ+ community.
Our concept "Hide & Seek" challenges the culture of hiding truths prevalent in Cyprus and our slogan, "Φτου ξελευθερία" (meaning "freedom for all"), signals the game's call for players to come out into the open without fear of losing. This is the hero featured in our key visual, where the Pride flag serves as our superhero cape. Anyone of us can be the hero who helps us find the freedom to live authentically, without fear. To amplify our message, our teaser featured a hidden Pride flag accompanied by a humming of the game’s “5-10-15” song.
This inspiring campaign touched many hearts in the community and beyond.
Stay tuned as we continue to support
Accept Cyprus in their crucial mission!
