What Kiabi does, is making French fashion accessible to the whole family through affordable prices, diverse sizes, and a wide variety of collections.
What we did for Kiabi was to create an opening campaign in Nicosia that further helped to glocalize the brand. Our 360 campaign and the opening event for the popular French fashion chain covered all available media channels – TV, Radio, digital, social media, OOH and Mall Branding. However, what gave our campaign its local twist was our partnership with a highly relatable local influencer, Pan Dragomir, whose unique style and humor won over the local audience.
A few years ago, Cypriots enthusiastically welcomed KIABI in Larnaca and Paphos, but Nicosia was an even bigger success!
Stay tuned, because it seems you'll be seeing many more exciting opening campaigns for KIABI!
