Ydrogeios, an insurance company with a rich legacy in Cyprus and Greece, entrusted us with a holistic rebranding project. From a new name and slogan to a fresh logo, a press event, a communication strategy, and an image campaign, this bold transformation journey was very exciting for both teams!
We launched the rebranding with a heartfelt film, "What Makes Us Human," embodying Ypera's core values of integrity, reliability, respect, and humanity. Both the film and the new slogan we crafted, "In Your Favor," reflect Ypera's unwavering commitment to its clients, highlighting how the brand champions trust and support.
Through our successful and human-centered transformation, Ypera has evolved, steering the brand towards an exciting and innovative future!
