We cooked up a provocative campaign for Vepo Cheese, the beloved Dutch brand known for its variety of sandwich cheeses with flavors that are simply irresistible.
Determined to stand out from the competition, we focused on Vepo's authentic Dutch taste—taking it to the next level. Our campaign film began with a cheeky disclaimer: "The following images may be too tempting." What followed were mouthwatering close-ups of cheese sizzling and melting, accompanied by addictive ASMR sounds that made resisting impossible.
With the tagline "Vepo Cheese. Simply Delicious", our 360-degree campaign showcased the unparalleled taste of Vepo Cheese across all media. Cyprus was soon buzzing with tempting images and sounds of perfectly melted cheese, leading to a highly successful campaign. As we indulged in countless sandwiches during the creative process, we couldn't help but share in the delight of our success.
Because when it comes to authentic Dutch cheese, you just can't say no!